Off the Farm: The Story of Idaho Bob

Directed by: 1:2:3 
DOP: Axel Lindahl, 1:2:3
Music by: Goran Kajfes & David Österberg
Additional photography: Carl Kleiner

Very haunting piece by film&art-director duo 1:2:3 for the Swedish label Minimarket. In retrospect, if feels like Fever Ray’s excursion into darkness with her solo debut a few years ago kind of kicked off (or at least helped to shape) a very unique aesthetic style. It mengles goth elements with nordic archaic ones, but also has a very psychedelic and esoteric style - in music, but also in design, fashion and everything else. This film is a perfect example of that particular style and we think it’s a very successful one. Last but not least, the very good musical contribution by Goran Kajfes & David Österberg helped a lot. It should be also pointed out, the directors are not only about being arty and showing off their visual imagination, but also manage to find an interesting and creative way to incorporate a lookbook character into the film.
The directors made another one for the follow-up-collection, for which they kept the esoteric undertone, but got carried away towards a moremediterranean mysticism…

(Source: ravished-by-illusions.com)